Here’s the thing: your brand identity and how you create it matters – in a big way. It matters to your long-term eCommerce success, to conversion success, for increasing your repeat customer ...

Despite having a rough couple of past months, Sony released a love letter to the more classical video games made in the ...

In the luxury hospitality sector, brand identity is no longer just a visual representation; it is a narrative that encapsulates a brand’s ethos, cultural roots, and aspirations. As the industry grows ...

Sony PlayStation is a great example of a sub-brand ... When we talk marketing, companies like P&G have more freedom in building their brands. They do not have a visual identity to preserve across ...

Create diverse, relevant, ethical and socially-aware brands for clients, corporations, communities and cultures. MA Graphic Branding and Identity will help you go beyond visual identity, typographical ...

Discover how 6 famous companies like Google and Pepsi evolved through rebranding. Learn valuable lessons from their name ...

PS Plus Extra is losing Kingdom Hearts in November 2024, bringing Square Enix's early support for Sony's subscription service to an end.

Here’s how to develop a consistent brand identity for your restaurant chain and make sure it reverberates across every one of your locations. Defining Core Values and a Mission for Your Brand Good ...

Sony today announced a trio of new products in its LinkBuds line. (One of which really isn’t what you’d consider when you hear “buds,” but we’ll get to that in a minute.) Building on the ...

Yet another reason to stick to physical media. Since PlayStation is part of the Sony brand, every game studio owned by the company programs with PlayStation architecture in mind. Many older ...