“When you look at toy sales, Lego has just been driving all the growth ... Jurassic Park and Pixar into building blocks. More recently, the company has launched kits such as the Sanderson ...
Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on ...
“You go through your dark ages,” Rod says of the years when he didn’t touch the building blocks. He laughs at being part of a market the toy industry calls “AFOLs” – Adult Fans of Lego.