With an enhanced customer experience that engages more than one of the senses, your brand can have a deeper impact on your ...

Some people in the food science world believe tastebuds can be retrained to enjoy divisive foods such as broccoli, brussels ...

Of all the senses, olfaction — smell — must be the most primal and evocative, the most magically elusive. With just around ...

New research reveals how smell and hearing interact in the brain during maternal behaviors like pup retrieval in mice.

In a study published in Proceedings of the National Academy of Sciences, we demonstrated that male spiders use olfactory ...

Air France introduces AF001, a signature fragrance in its premium lounges at Charles de Gaulle Airport, marking a further ...

Using examples from film and literature, Louks’s study explored how smell is used to discriminate against certain groups ...

Some research suggests that “olfactory training” — practicing to improve your olfaction, or sense of smell — can actually improve your cognitive abilities. So in the interest of self ...