Touted as one of the three most coveted beef brands, along with Kobe and Omi, Matsusaka beef comes from virgin female Japanese Black cattle raised in Matsusaka city and its vicinity ...

Japan’s scientists are looking for solutions. Kobe beef. Matsuzaka beef. Omi beef. All are variants of Japan’s Wagyu beef, renowned the world over for its exquisite marbling and succulent texture.

They will be treated to 12 sake brands, with one label replaced each day, as well as a bento lunch box made with local specialties from the prefecture, such as roast beef prepared with Omi beef.