Shortly after Jaguar's controversial rebrand (rest assured, that's covered in our list), we saw the rebrand of car maker Audi ...

Sure, the logo for Twitter cofounder Biz Stone's Q&A app Jelly looks like a jellyfish. But it's also a brain.

Carol Austin, VP of marketing for the brand told CNBC the logo is "meant to convey the fun and energy of the Baskin-Robbins brand." The logo also has a hidden message: The pink 31 in the logo ...