National Tribal Festival from December 24
The KIRTADS campus at Chevayur in Kozhikode is all decked up for ‘Nerathinka -24’, the seven-day-long National Tribal ...
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‘Brands shouldn’t just talk to Malayalis, but talk as Malayalis’
To thrive in Kerala, brands must embrace its diverse hyper-local cultural nuances, where each region is a unique market of ...