The startup offers a range of organic products like sets of gulaal or organic colours, handmade herbal holi colour, made from ecofriendly, edible maize starch, tesu flowers, rose, marigold ...

Yellow is one of the most popular colors thrown during Holi. Called gulal, the fine powder is made from a mixture of starch and dyes. One factory in India, Radha Kishan Color World, produces 2,000 ...