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The previous Paralympic logo incorporated the Tae-Geuk, which is a traditional Korean decorative motif. According to oriental philosophy, Tae-Geuk refers to the ultimate reality from which all things ...

To mark the launch of Kia’s new business strategy and updated slogan, ‘movement that inspires’, the car brand has revealed a new logo created to look like a handwritten signature, which was developed ...

And, as DesignStudio ECD Stuart Watson told us, there were practical problems with the old design that the new look seeks to address – “The old logo couldn’t invert, it didn’t work small, so all those ...

We've seen countless brands take a leaf out of their own history books when it comes to their 'new' logos, with old designs reappearing all over the shop as brands celebrate their heritage.

What makes a good AI logo? It’s a thorny question that every player in the current crop of leading AI companies has faced, since unlike an email app — which marries neatly with an envelope ...

Old logos are making a comeback, with everyone from Burger King to Burberry to Co-Op to Kodak releasing modernised versions of previous designs. (Of course, many of the best logos of all time are ...

Musk hasn’t only renamed the company to X since taking over, but also jettisoned the jovial blue bird that was Twitter’s longtime logo. Months after Musk’s takeover, the company began ...

How old is too old to go trick-or-treating on Halloween? Are teenagers too old to trick-or-treat? It's a much-buzzed-about topic every year. Kids aren’t asking — they’ll take the free candy ...

A dispute over using the old or new logo for IIM-A's The Red Brick Summit allegedly led to PGP student Akshith Bhukya’s suicide. His father lodged a complaint against a woman from the institute ...