Meanwhile, a third of online ads are never seen ... It added that decisions that don’t make sense rationally make perfect sense in terms of memory, explaining that consumers remember things ...
Heinz has since apologised and pulled both ads. Is it shocking that a global brand like Heinz can display such racial insensitivity and make these kinds of “mistakes” in this day and age? Sadly not.
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While we've highlighted the best options in our view, there are many alternatives which are worth checking out, even if they didn't quite manage to make it on to our main best ad blockers list.
However, with streaming services more focused on turning subscriber counts into profits, the companies are increasingly relying on ads. Streaming services say they make more revenue per user on ...
The YouTube mobile app is starting to hide its countdown timer and grayed-out skip button when it plays ads. The skip button now only surfaces after a user has watched a specific portion of the ad ...
In an ongoing outreach effort to young male voters, Democratic presidential nominee Kamala Harris’s campaign bought advertising space on IGN, the world’s biggest games media outlet. Static and ...
The ads give each brigade an opportunity to distinguish itself with a "personality" and a "brand" image, he said. Degtyarov's own brigade seeks to stand out by offering an attractive salary ...
Sam Elliott swears by Kamala Harris in a new campaign ad. (Watch it below.) The 80-year-old actor, known for his down-home delivery in Westerns and other movies and TV shows, implored voters to ...
By Erika Wheless - 8 min 19 sec ago By Brian Bonilla - 8 min 19 sec ago By George Popstefanov - 8 min 19 sec ago By Parker Herren - 38 min 19 sec ago By Sara Carone - 38 min 19 sec ago By Ad Age ...
While uniform sponsors have long been prominent in international sports, the American sports landscape has gradually seen more and more ads make their way onto the uniforms. In baseball ...
male Republicans struggling to appeal to female voters concerned about their records on reproductive rights are unleashing their spouses to make the pitch on their behalf. Their ads often feature ...